Tuesday, September 8, 2009

Gut Feelings "The intelligence of the Unconscious" By Gerd Gigerenzer

This weeks Subway book was truly interesting. Gut Feelings : Gerd Gigerenzer is the Human develpoment director at the Max Planck institute who wrote"The Intelligence of the Unconscious" its a book about the Unconscious reasoning and logic we use or actually we dont consciously use when it comes to reasoning and making decisions. This book articulates on how we use out gut feelings or intuition to help guide us in our everyday life and the steps we use in reasoning. ..."The quality of intuition lies in the intelligence of the unconscious: the ability to know without thinking which rule to rely on in which situation. we have seen that gut feelings can outwit the most sophisticated reasoning and computational strategies, and we have seen how they can be exploited and lead us astray. yet there is no way around intuition; we could achieve little without it."-Gerd Gigerenzer

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